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P.P.C. News


Google's Pay Per Click Technology To Be Used In Russia
Posted by: Rebecca, 19th Jul 2008

With so much interest surrounding a possible Google and Yahoo pay per click link-up, you’d be forgiven for thinking that Google have put other acquisition plans on hold. Not so the company announced Friday with details of a deal they’ve inked with the ad unit of Russian web site, Rambler. Read More


No Fee, No Commitment Yahoo Kicks Off Summer Season Of Offers At Top Position
Posted by: Rebecca, 8th Jul 2008

As part of a summer season of special pay per click offers, PPC and search engine optimisation agency Top Position has announced a limited run of free Yahoo pay per click management. Read More


Yahoo Advertising Becomes A Must Buy
Posted by: Rebecca, 26th Jun 2008

Yahoo has upped the ante in the advertising stakes by signing a non-exclusive agreement with Google. Yahoo will take some of its rivals pay per click search ads as part of its plans to offer a ‘must buy’ PPC advertising space and become the starting point for internet users. Read More


New Pay Per Click Case Study
Posted by: Rebecca, 2nd Jun 2008

We have added a new Google and Yahoo pay per click case study to the site. This looks at the success of West End package specialist TicketTree.com and the changes made to their PPC experience. Read More


Search Engine Optimisation: Social Media Activity Extended
Posted by: Rebecca, 30th May 2008

Online media agency Top Position’s search engine optimisation service has been given a boost this week with the extension of its social media programme. A slew of new book marking, blog and networking sites has been added to the social networking activity carried out by the SEO firm on behalf of its client base. Read More



PPC News Archive
Welcome


Top Position wants to help you achieve your pay per click(PPC) and search engine optimisation(SEO) goals. As an award winning digital agency, our client roster includes brand names like Shell, Ocean Finance and Majestic Wine. So, whether you want to improve your paid search performance with a managed pay per click (PPC) campaign or dramatically improve your online presence with a conversion focused search engine optimisation (SEO) service, Top Position has both the expertise and experience needed to exceed your expectations.

Our pay per click management services are as suitable for newcomers to search engine marketing as they are for blue chip concerns boasting complex cross-engine activities. Whatever your objectives, whether you want to reach the top spot or lower your cost per click, to target more relevant traffic or grow your online sales, to increase your online visibility or better target your client base, our pay per click services are designed to provide strong conversion rates and add real value to your sales activities. Our search engine optimisation department offers an equally performance focused approach to organic placement.

Search engine marketing is the cornerstone of what we do, meaning we’re even more passionate about search now than we were when we started out eight years ago. With such a rich history, our industry expertise is second to none and we’re often asked to present to delegates at seminars and marketing events across Europe. Speaking about topics such as click fraud, pay per click targeting techniques and social media for search engine optimisation, all of this knowledge works for our clients every minute of the day.

Dynamic and forward thinking, we have branches throughout Europe and the United States, ensuring we keep on top of consumer purchase trends, pay per click advertising cycles and search engine optimisation techniques. As a Google-qualified company and Yahoo Platinum, Top Position works closely with the search platforms and employs qualified professionals, underlying our commitment to maintaining the highest possible standards of pay per click campaign management. Whether setting up new accounts, introducing new platforms, new languages or taking over the day to day management of an existing campaign, our approach to pay per click is tried, tested and ethical.

As the only search engine optimisation service to include digital marketing, press release distribution, link building and an extensive social media schedule as standard, Top Position’s search engine optimisation package has wowed industry insiders and businesses just like yours.

Our stellar team of search engine optimisers blends a refreshing mix of traditional SEO techniques with a cutting edge approach to online brand building. On-page optimisation is achieved thanks to copy crafted by online journalists, link building is relevant and used as a brand building tool while a dedicated social media team creates an online community and valuable brand buzz by hand.

We’ll also identify what your competitors are doing, who links to them, which web sites they are featured on and how they have the edge on you. This knowledge is integrated into the search engine optimisation strategy devised by the Top Position account manager. Progress is also tracked using in-house software and positions across any combination of search engine measured. All of these reports are provided on a bi-weekly and monthly basis, ensuring quick and effective metrics to assess the forward progress of your search engine optimisation campaign with Top Position.
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