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P.P.C. News


Brands Top Search Engine Queries
Posted by: Rebecca, 20th Aug 2008

Brand names are the most popular search terms for the first time ever according to the latest Hitwise report. This is great news for companies already including their product and brand names in their search engine optimisation and a wake up call for businesses not integrating SEO with their marketing mix. More about SEO and Branding report


Google Tops Customer Satisfaction Poll
Posted by: Rebecca, 19th Aug 2008

A new study by the University of Michigan brings good news for Google AdWords users and search engine optimisers focused on the behemouth search engine. Its annual research has revealed that internet users rank Google number one for client satisfaction with rival Yahoo slipping one place to two. More about Search Engine User Survey


Search Engine Optimisation & Its Brand Building Applications
Posted by: Rebecca, 12th Aug 2008

Being a start-up is no excuse for poor marketing. With the social media explosion and proliferation of online opportunities, it’s both easy and inexpensive to take your marketing viral and use search engine optimisation to steal your rivals’ thunder. More on SEO and Brand Building


Use Search Engine Optimisation To Manage Online Reputation
Posted by: Rebecca, 11th Aug 2008

Search engine optimisation agency Top Position has introduced a SEO for reputation management service, honing in on a sector that is estimated to be worth £60 million by the end of 2008. More On SEO For Online Reputation Management


Bumper Month For SEO Agency & PPC Consultancy
Posted by: Rebecca, 8th Aug 2008

UK SEO and PPC agency, Top Position posted a record number of client wins in July, allying fears of a credit crunch and reduced marketing spend. Trading across a number of verticals, the pay per click advertising and search engine optimisation business was won by a young sales team, operating from the company’s European head quarters. More about SEO and PPC Client Wins



PPC News Archive
Welcome


Top Position wants to help you achieve your pay per click (PPC) and search engine optimisation (SEO) goals. As an award winning digital agency, our client roster includes brand names like Shell, Ocean Finance and Majestic Wine. So, whether you want to improve your paid search performance with a managed pay per click (PPC) campaign across AdWords Yahoo or MSN or dramatically improve your online presence with a conversion focused search engine optimisation (SEO) service, Top Position has both the expertise and experience needed to exceed your expectations.

Pay Per Click



Our Adwords, Yahoo and MSN pay per click management services are as suitable for newcomers to search engine marketing as they are for blue chip concerns boasting complex cross-engine activities. Whatever your objectives, whether you want to reach the top spot or lower your cost per click, to target more relevant traffic or grow your online sales, to increase your online visibility or better target your client base, our pay per click packages are designed to provide strong conversion rates and add real value to your sales activities. Our search engine optimisation department offers an equally performance focused approach to organic placement.

Search engine marketing is the cornerstone of what we do, meaning we’re even more passionate about search now than we were when we started out eight years ago. With such a rich history, our industry expertise is second to none and we’re often asked to present to delegates at seminars and marketing events across Europe. Speaking about topics such as click fraud, pay per click targeting techniques and social media for search engine optimisation, all of this knowledge works for our clients every minute of the day.

Dynamic and forward thinking, we have branches throughout Europe and the United States, ensuring we keep on top of consumer purchase trends, pay per click advertising cycles and search engine optimisation techniques. As a Google-qualified company and Yahoo Platinum agency, Top Position works closely with the search platforms and employs qualified AdWords professionals, underlying our commitment to maintaining the highest possible standards of pay per click campaign management. Whether setting up new accounts, introducing new platforms, new languages or taking over the day to day management of an existing campaign, our approach to pay per click is tried, tested and ethical.

Search Engine Optimisation



As the only search engine optimisation service to include digital marketing, press release distribution, link building and an extensive social media schedule as standard, Top Position’s search engine optimisation package has wowed industry insiders and businesses just like yours.

Our stellar team of search engine optimisers blends a refreshing mix of traditional SEO techniques with a cutting edge approach to online brand building. On-page optimisation is achieved thanks to copy crafted by online journalists, link building is relevant and used as a brand building tool while a dedicated social media team creates an online community and valuable brand buzz by hand.

We’ll also identify what your competitors are doing, who links to them, which web sites they are featured on and how they have the edge on you. This knowledge is integrated into the search engine optimisation strategy devised by the Top Position account manager. Progress is also tracked using in-house software and positions across any combination of search engine measured. All of these reports are provided on a bi-weekly and monthly basis, ensuring quick and effective metrics to assess the forward progress of your search engine optimisation campaign with Top Position.
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